Why You Need Digital Marketing
Digital marketing allows you to reach and nurture your target audience through online strategies that are both cost-effective and measurable. Why online strategies?
• More than half of the world’s population are internet users (Statista)
• 93% of online experiences begin with a search engine (Business 2 Community)
• 81% of people perform online research before making a purchase (Adweek)
• 70% of consumers prefer learning about products through content as opposed to traditional ad methods (direct mail, TV/radio ads, etc.) (Content Marketing Institute)